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Dodge Viper Values and Sales: A Collector’s Guide to the American Icon

The Dodge Viper, a visceral American-made supercar, ceased production eight years ago, but its legacy and market appeal continue to grow among collectors. Since production ended in 2017, the Viper has transitioned from a new car with inconsistent sales to a highly sought-after collectible. Even so, some examples can still be bought for around the average price of a new car.

For reference, the average new car price is $48,841 in the United States as of July 2025. It’s important to note that the value and sales performance of the Dodge Viper are not uniform across all generations, with several factors influencing their price in the current market. Let’s dig in.

What impacts the value of a Dodge Viper?

The value of a Dodge Viper is dependent on several key variables, making it crucial for potential buyers and sellers to research a specific car’s history. First, different generations and specific model years carry varying levels of desirability and price. Early first-generation Vipers (1992-1995) have a distinct, raw appeal, while the later fifth-generation models (2013-2017) offer a more refined and modern driving experience, which often commands a higher price.

Rarity and production numbers also play a factor. Limited edition models, like the ACR, ACR-X, and special championship editions, are highly prized due to their scarcity. For example, the 1998 GTS GT2 Championship Edition is exceptionally rare and can fetch high prices. The overall low production numbers for the Viper (approximately 32,000 units over 26 years) contribute to its exclusivity.

As with any collectible, low mileage and outstanding condition are major factors that drive up a Viper’s price. An exceptionally well-preserved example with low miles will command a significant premium over a higher-mileage, driver-quality car. The color of a Viper can also affect its value, with some color combinations proving rarer and more desirable than others. The addition of racing stripes, a signature Viper aesthetic, can also increase its worth. Maintaining the car’s originality is key, as extensive modifications can sometimes detract from its collector appeal.

Dodge Viper Average Values

When the first-generation Dodge Viper debuted, it had a starting price of roughly $52,000, which would translate to around $123,000 today when inflation is considered. The current average price for a first-generation (1992-1995) Dodge Viper in excellent condition ranges between $37,700 and nearly $74,000, depending on the model year. That’s right: one could add a Dodge Viper to their garage for around the price of today’s average new car.

Meanwhile, the second-generation (1996-2002) Dodge Viper, available in several different configurations, holds an average value of $73,000, with $51,200 being the lowest (RT/10),  the double-bubble GTS coupe averaging between $77,300 and $100,000, plus potential values of $150,000 being reserved for Special Edition models like the GT2 Commemorative Edition.

The third-generation (2003-2006) model holds steady between $53,500 (SRT-10 Roadster) and $73,000 (2006 SRT-10 Coupe). The 8.4-liter V10 powered fourth-gen (2008-2010) Viper models range from $70,000 to over $140,000 in value depending on the trim, and the fifth-gen Viper values still hold steady between $100,000 and $127,000 for the SRT/GTS and $250,000-plus for the ACR track car.

Sales and market trends for the Dodge Viper

For years, the Viper market remained relatively stagnant, with values staying in typical used-car territory. However, a significant turning point occurred around 2020, where prices began to climb sharply, especially for low-mileage, well-preserved examples. Special editions and final-generation models, such as the ACR, have seen values more than double since 2020, with some exceptional examples fetching over a quarter-million dollars at auction. This appreciation is driven by its status as a raw, analog American supercar that is no longer in production, appealing to collectors who favor its unfiltered driving experience. Even after manufacturing ceased, Dodge continued to sell new, unsold Vipers from dealer stock, with several sales occurring as recently as 2023 and 2024, highlighting the car’s enduring appeal

Average Dodge Viper prices vary widely. The average value of a Viper is not a single figure but a wide range determined by the factors above. For instance, a quick search on automotive marketplaces will reveal a vast spectrum of pricing, from more affordable early convertibles to six-figure, low-mileage final-generation models or special editions.

Many enthusiasts and collectors view the Dodge Viper as a solid investment, particularly since it is no longer in production. With a limited number of surviving Vipers and the growing appreciation for its “raw” driving experience, the car’s rarity suggests its value may continue to appreciate over time. Auction results show strong performance for specific, desirable models. Examples of low-mileage, early-build cars and later-generation ACRs have commanded impressive prices, demonstrating the collector demand for the most significant versions of the car.

Navigating the Viper market

For enthusiasts considering buying or selling, it is essential to perform thorough research and understand the nuances of the market. Consulting market data from valuation tools, tracking recent auction sales, and using specialized platforms for high-end vehicles can provide the most accurate pricing information. Whether for investment or for the pure driving pleasure of its V10 engine, the Dodge Viper continues to be a compelling and valuable piece of automotive history.

Learn what to look for when buying a 1992-2002 Dodge Viper.

Read More: Will The Dodge Viper Strike Again?

The post Dodge Viper: The American Supercar That Sells For Average New Car Prices appeared first on The Online Automotive Marketplace.

Italian coachbuilder Zagato constructed only 37 examples of its design for the Aston Martin V8 Vantage Volante, which makes this car rare enough to begin with. But it’s hard to imagine that any one of those has been more pampered than this car, which has been driven less than 400 kilometers — about 230 miles — since new, and has been given two bare-metal restorations, the first one by the house shop, Aston Martin Works.

How on earth did this come to be? The seller spells it all out in the ad for this car on the Hemmings Marketplace, but here’s a condensed version: The original owner stored the car until 2011, when he sold it to a sheikh, who commenced a complete restoration of the car by Aston Martin Works. Like the first owner, he parked the car in his collection before selling it in 2021 to its current owner, who commissioned another restoration by an Aston Martin specialist. The sheikh spent the equivalent of $280,000 on cosmetic and mechanical work, including changing the color scheme from Rolls-Royce Royal Blue paint with Magnolia upholstery to Bentley Magnolia paint with blue leather. The third owner spent nearly $50,000 on the second restoration, most of which appears to have involved returning the Volante Zagato to its original appearance.

So, after a purchase price of $171,000 ($424,000 in today’s dollars), two resales for undisclosed amounts and a further investment of $330,000 in restoration work, Aston Martin V8 Vantage Volante Zagato number 30032 is looking for its next owner. Its being offered for sale by a dealer in The Netherlands, with an asking price of €299,500, or about $352,000.

From what we can tell, the more recent restoration left in place some of the mechanical changes done for the sheikh. These include the replacement of the Chrysler TorqueFlite three-speed automatic with a “custom made six-speed automatic,” the installation of six-piston AP brake calipers, an upgrade of the cooling system, and a conversion from right-hand drive to left. The eight-way Recaro seats and white-faced gauges have stayed, too, though the Ronal wheels were replaced with original wheels, wearing the last set of Aston Martin centers that were still on the shelf at the factory.

First shown in 1987, the Volante Zagato was the followup to the Vantage Zagato hardtop coupe, the coachbuilder’s modern interpretation of its legendary DB4 GT Zagato of the 1960s. Zagato’s clean and angular design rode on a shortened wheelbase and, in convertible form, sported hidden headlights. The car’s lower weight and smaller frontal area were intended to maximize performance. Designer Giuseppe Mittino, the successor to Ercole Spada at Zagato, cut nearly a foot from the length of the production V8 Vantage, but kept the same wheelbase.

Beneath the hood was a 5,341cc Tadek Marek four-cam V8 rated at 305 hp. Six cars — this was not one of them — were retrofitted with the 432-hp Vantage engine, making them the fastest convertibles of their day, capable of sub 5-second 0-60 times and a top speed in excess of 180 mph. While the coupes needed a hood bulge to clear the quartet of Weber carburetors, the convertibles featured Weber-Marelli fuel injection, allowing a flatter line.

V8 Volante Zagatos rarely come up for sale — in fact, Classic.com reports that only three have been sold at public auction over the past five years.

In its day, the V8 Zagato was prized for its performance and exclusivity, though not everyone admired the lines, with some traditionalists complaining that the car didn’t look like an Aston Martin. Time has a way of changing our perceptions, and Giuseppe Mittino’s work today is considered a classic. If you were to put this one in your garage, what would be your plan — restoration number 3 followed by years of inactivity, or adding at least a fourth digit to that odometer?

The post This 230-Mile 1990 Aston Martin V8 Volante Zagato Has Already Been Restored Twice appeared first on The Online Automotive Marketplace.

The Toyota Land Cruiser has earned a reputation for rugged dependability and adventurous spirit, but it also stands out as a compelling investment in the classic car market. These iconic off-roaders are not just for exploring the backcountry; they represent a unique blend of heritage, durability, and increasing value for collectors and enthusiasts alike.

For automotive enthusiasts and collectors, a classic Toyota Land Cruiser is more than just a vintage 4×4—it’s a legendary investment. Known for their peerless durability, timeless design, and exceptional off-road capability, models like the iconic FJ40 and the practical FJ60 have seen a steady rise in value over the years.

Unlike modern vehicles that depreciate the moment they leave the lot, these robust classics are tangible assets that continue to appreciate, especially as the supply of well-maintained and original examples dwindles.

The legendary Land Cruiser lineage

The classic Land Cruiser’s reputation is built on a foundation of reliability and toughness. Generations such as the FJ40, FJ55 (“Iron Pig”), FJ60/62, and the 80 Series each offer a unique blend of heritage and practicality that appeals to a diverse group of buyers.

FJ40 (1960–1983): The quintessential classic. This iconic workhorse, often compared to the Jeep Wrangler, is the darling of the classic 4×4 market. Pristine and professionally restored examples can fetch six-figure prices at auction.

FJ60/FJ62 (1980–1990): The first of the “modern” Land Cruisers. These models introduced more interior refinement and comfort without sacrificing off-road prowess, making them popular with enthusiasts who appreciate both vintage charm and real-world usability.

80 Series (1991–1997): Blending off-road toughness with modern comforts, the 80 Series introduced a V8 engine option and independent front suspension for improved on-road manners. This series offers a great entry point for collectors seeking a reliable classic that can also be a more comfortable daily driver.

Why a classic Land Cruiser is a sound investment

1. Unmatched reliability and longevity

The term “bulletproof” is often used to describe the classic Land Cruiser’s mechanicals, and for good reason. These vehicles were over-engineered by Toyota to handle the world’s most brutal conditions, from the Australian Outback to the African bush. Their simple, heavy-duty components and body-on-frame construction ensure that even high-mileage examples are known to exceed 300,000 miles with proper maintenance.

2. Increasing demand and limited supply

The market for classic SUVs, particularly vintage 4x4s, is experiencing a surge in popularity, driven by both nostalgia and a growing interest in overlanding culture. Demand consistently outpaces the supply of high-quality, unmolested examples. Unlike new vehicles, which are mass-produced, the number of classic Land Cruisers is finite, making them an increasingly rare commodity.

3. High resale value

Classic Land Cruisers have a reputation for retaining their value exceptionally well. This is particularly true for older models like the FJ40 and well-maintained 60 and 80 Series Cruisers. For many enthusiasts, a classic Land Cruiser isn’t just a car purchase; it’s a tangible asset that can appreciate over time, making it a passion project with a solid financial return.

4. The rise of restomods

For buyers who love the vintage look but desire modern performance, the “restomod” market for Land Cruisers is booming. High-end restoration shops offer comprehensive, frame-off restorations that combine the classic body with updated engines (like LS swaps), drivetrains, and modern amenities like air conditioning and upgraded interiors. These custom builds command a premium price and further fuel interest in the classic models.

Factors to consider before buying

While a classic Land Cruiser can be a great investment, it’s not a decision to be made lightly. Here are a few things to keep in mind:

Rust: The biggest enemy of any classic car is rust. Thoroughly inspect the frame and body, especially on older models, as repairs can be expensive and time-consuming.

Maintenance costs: While parts are generally available, classic cars require specialized knowledge and maintenance. A proper pre-purchase inspection from a Toyota specialist is essential to identify any potential issues.

Market volatility: The classic car market is subject to trends. While Land Cruisers have proven resilient, market values can fluctuate. It is not a guaranteed get-rich-quick scheme, but rather a long-term investment for those who appreciate the vehicle itself.

Learn more by clicking this link to our 1991-1997 Toyota Land Cruiser FJ80/FZJ80 buyers guide.

Final thoughts

A classic Toyota Land Cruiser offers a compelling blend of rugged capability, nostalgic appeal, and strong investment potential. For the discerning collector, it is a vehicle that not only promises adventure on the trail but also potential appreciation in the garage. By focusing on models like the FJ40 and 60/80 series, buyers can tap into a market with proven demand and limited supply. If you’re ready to invest in a vehicle that is built to last a lifetime, a vintage Land Cruiser is a classic choice that stands the test of time.

Read More: 1960-1984 Toyota FJ40 Land Cruiser – The sky’s the limit for these popular off roaders.

The post Investing in Adventure: Why a Classic Toyota Land Cruiser is a Smart Move appeared first on The Online Automotive Marketplace.

In this episode, the third of four in our 70th Anniversary Chevrolet Small Block series presented by Summit Racing, it’s the final day of assembly. In the below video, we take on the small block Chevy induction system as well as the finite details necessary to hit the Westech dyno. But it’s not just any intake and carb, it’s the Holley Terminator X Stealth 4150 2×4 EFI system aboard a classic Edelbrock Street Tunnel Ram intake.

The Holley Terminator X Stealth 4150 2×4 EFI system powered by a self-tuning ECU and a full complement of accessories can support up to 1,500 horsepower naturally aspirated. Too much is never enough.

The 70th Anniversary Chevrolet Small Block build presented by Summit Racing provides an abundance of displacement; 435 cubic-inches is a bit more than the original 265 cubic-inch OHV Chevrolet small block. Performance derivatives through seven decades included iconic hardware – camel-back heads, tunnel rams, dual point ignition. But this time around, all the outlandish appearance of a dual-quad tunnel ram just might prove reliable when weaved with 70 years of small-block Chevy aftermarket technology.

All apologies to Rush, but will we miss the analog kid of 1955 or will the new world mouse motor of 2025 deliver uncompromised streetability from idle to WOT? It may not be AI, but it is machine learning. Will you accept it regardless of its heritage, its appearance, its cost, and naturally-aspirated torque and horsepower potential?

In episode 3 of our Summit Racing 70th Anniversary of the small block Chevrolet, it’s time to install the induction system and EFI. However, this isn’t any EFI. To complete our fake out, we used Holley Terminator X units that keep our nostalgic look but offer modern tunability.

Large Displacement? Check.

Tunnel Ram Intake? Check.

Dual Quad “4150-Look” Injection? Check?

Streetable? We’re about to find out.

Fuel your knowledge with these handy links too: 

• OnAllCylinders Blog – https://www.onallcylinders.com/ 

• Summit Racing – https://www.summitracing.com/

The post Video: Hiding Modern EFI on a Tunnel Ram Small Block Chevy appeared first on The Online Automotive Marketplace.

In this episode of the Cars That Matter Podcast Driven By Hemmings, designer and artist Fireball Tim Lawrence joins host Robert Ross for a walk-through at the Petersen Automotive Museum to admire and learn about a plethora of iconic Hollywood movie cars.

During the tour, the duo stops at the 1989 Batmobile, Blade Runner police car, Herbie: Fully Loaded, Eleanor from Gone in 60 Seconds, the Green Hornet’s Black Beauty, and the Magnum P.I. Ferrari 308. Fireball breaks down how movie cars are conceived from script to screen, why they’re characters (not props), and how practical builds, custom shops, and selective effects make the magic work. If you love film cars, concept art, behind-the-scenes craft, and Hollywood history, this one’s for you.

What you’ll learn:

• Why attention (not just budget) drives influence—see Magnum P.I.’s Ferrari impact and the enduring pull of screen-used cars.
• How the ’89 Batmobile went from school sketch to “hero car” and why scale, silhouette, and functional-looking details sell the character on screen.
• The design workflow: reading the script, defining a car’s character arc, and building with purpose (not just recognizable brand cues).
• Practical vs. CG: from late-’80s/’90s minimal effects to today—and why transparency and documentation still matter.
• Legends & builders: production designer Anton Furst, futurist Syd Mead, and customizers Gene Winfield & Dean Jeffries—plus shop work at Cinema Vehicle Services.

The post Cars That Matter Podcast Meets Hollywood Car Whisperer: 1989 Batmobile, Blade Runner, Herbie and More appeared first on The Online Automotive Marketplace.

There are certain tasks involved with auto restoration that tend to intimidate even experienced enthusiasts—things that are often felt to be best left to the professionals. But while some projects do require the expertise of a specialist, upholstery work doesn’t necessarily have to fall into that category. Today, we’re fortunate that brand-new reproductions of the factory seat covers used in many popular classic cars are readily available, enabling restorers to skip the step of having replacement covers custom made, which would certainly require an expert upholsterer. However, installing a new seat cover on a bucket seat doesn’t always require nearly as much specialized skill.

In the case of the 1972 Corvette coupe that we recently overhauled here at Hemmings in preparation for the 2025 running of The Great Race, the seats were in decent condition. The main issue was that the covers had split along the seams in the seat bottom, but the foam cores beneath did not appear to have been damaged, as can sometimes happen when torn seats remain in service for years. We ordered a seat cover kit from Corvette Central, which closely replicated the Dark Saddle Comfortweave upholstery found in our ’72, and after surveying what would be required to get them installed, we decided to attempt the job ourselves.

The work was performed by Hemmings Shop Manager, David “Junior” Nevison, who has tackled similar projects previously, but who is also quick to point out that he is not an upholstery expert. As you’ll see in the accompanying photos and captions, Junior was able to successfully install the new covers and did so within a single workday with little more than basic hand tools and a pair of hog-ring pliers. One issue we did encounter was that our seats used a set of somewhat specialized fastening hooks, which were not reusable and which we had not ordered. Junior was able to improvise, but we’d recommend ordering the seat installation kit, which Corvette Central offers; the kit includes the hooks and even a special tool to make installing them easier.

Check out the overview outlined in the captions to see what is involved in a project like this. After going through the process, we feel confident that anyone familiar with basic tools, who can exercise a bit of patience and finesse, can achieve similar results.

The post Installing New Covers on a Set of Corvette Bucket Seats appeared first on The Online Automotive Marketplace.