It’s been 10 years since Genesis branched off as Hyundai‘s standalone luxury brand. Currently, it has a mix of sedans, SUVs (of course), and EVs. Genesis has begun its second decade in the market by unveiling two vehicles in France: one is the 601-horsepower all-electric GV60 Magma, the first model in its line of Magma performance luxury vehicles (aka Genesis’s version of BMW’s M division or Mercedes-AMG); the other is the G90 Wingback Concept, a car that could signal the addition of different body styles to Genesis’ future portfolio.

Aside from a style of chair, what exactly is a Wingback? According to Genesis’s Chief Creative Officer Luc Donckerwolke, who previously designed cars for Bentley, Lamborghini, and Audi, the G90 Wingback Concept is a “bridge between Magma and the One of One bespoke program.” Donckerwolke and his team started with a stock G90 sedan and amplified certain design elements, such as the Crest Grille and the Two-Line headlamps. A more sculpted front bumper with the Magma logo, large lower air intakes, and canards replaces the stock unit. The performance division’s influence is especially apparent in the flared fenders over the massive 22-inch wheels and low-profile tires. It also seems to have added a pair of spoilers and a diffuser to the sport wagon rear end.


Inside, the seats, steering wheel, dashboard, and center console are covered with suede-like Chamude upholstery accented with green stitching. Once again, Magma left its mark—this time, more literally in the form of logos on the seats.
As of right now, there’s no word on what powers the G90 Wingback Concept. Whether it’s the sedan’s available twin-turbo 3.5-liter V6 with a 48-volt electric supercharger or something hotter is almost secondary. As Donckerwolke puts it, “Magma does not shout; it invites. Where most chase aggression and extremes, we seek balance. Magma is designed to be rewarding, not challenging; to complement the driver, not to intimidate them.”

Given that the Wingback is based on an existing Genesis vehicle, there’s a possibility it could be put into production. Even if it’s not, there may still be a silver lining. Donckerwolke has made it clear that he thinks SUVs will reach a saturation point and make other body styles more attractive. And this isn’t the first time Genesis has shown nearly production-viable concept vehicles that aren’t SUVs. Remember the X Gran Coupe and X Gran Convertible that Genesis displayed at the Seoul Mobility Show 2025?














































