For all the resources of a global automaker at their disposal, the team at Jeep behind the Easter Jeep Safari concepts aren’t all that different from the Jeep owners building up their rigs in their garages. They go on trail rides, they drive their Jeeps every day, and they even find out that it takes much longer to resurrect a clapped-out old four-by than they initially expect. The heavily modified 1978 Jeep SJ Cherokee two-door debuting this weekend alongside several other concept and modified Jeeps was supposed to roll out last year, but the extensive work needed pushed it back to this spring.
“It was a piece of junk,” said Mark Allen, the head of Jeep’s exterior design studio, said in regards to the donor truck that his team bought off Craigslist with no engine for $2,500. “But it had everything we needed.”
What they needed, as it turned out, wasn’t much. The team rolled the stock SJ chassis out from underneath it and rolled a chassis from a 2022 Wrangler Rubicon 4xe underneath it. The Wrangler’s plug-in hybrid 2.0L drivetrain, good for 375 horsepower and 470 pound-feet of torque, remained intact, as did the Wrangler’s front and rear axles and even its dash and bumpers. It sits higher than a stock Wrangler thanks, in part to the 37-inch BF Goodrich KM3 Mud-Terrain tires mounted to custom wheels that mimic the look of Seventies Jeep five-slot mag-style wheels.
1978 Jeep SJ Cherokee 4xe
Nor did the two-door Cherokee’s body get much of a reprieve as the team “enhanced the line work” on it, Allen said. After 3D scanning the entire Cherokee, Allen’s team shifted the wheelwells further toward the corners to mate the body with the Wrangler’s 8-inch-longer wheelbase and hiked them upward to clear those 37-inch tires. The roof benefited from a three-inch pancaking, which the team then molded in carbon fiber. Gone were the rear side windows and much of the blacked-out sheetmetal panel around them in favor of open-air sides. Even the “razor” grille, like what would have appeared on the Cherokee from the factory, got cut down and treated to a matte gray finish. “We used very little (of the Cherokee’s original) sheetmetal in the end,” Allen said.
The rear seats were removed to make it a two-seater and to make more room for the full-size spare. Finishing touches include an AMC Gremlin fuel filler cap and a paint scheme that gives the rig what Allen called “an unmistakable Seventies vibe.”
This marks the second time Jeep has used a 1978 SJ Cherokee for an Easter Jeep Safari concept; back in 2009, the brand showed off a Cherokee Chief fitted with a 6.1-liter Hemi. An SJ Wagoneer also served as the basis for an Easter Jeep Safari concept in 2018.
Magneto 3.0
As for the rest of the 2023 Easter Jeep Safari concept lineup, more rigs feature electrification of some sort than Hemis this year. There’s the Magneto 3.0, a followup to the fully electric concepts of 2021 and 2022, which features the Magneto 2.0’s wheelbase stretch, a 70 kWh battery, an axial-flux motor good for as much as 650 horsepower, and a TR6060 six-speed manual transmission out of a Dodge Hellcat that has been built to race specs, Allen said. This will also be the final iteration of the Magneto, Allen said, and while no production version will be forthcoming, that’s only because the Recon EV is on its way for 2024.
(The added red accents weren’t intended to mimic AMC’s red, white, and blue color scheme, Allen said, though he appreciated the similarities.)
Beyond the Cherokee above, Jeep’s Wrangler 4xe also serves as the basis for two other Easter Jeep Safari concepts: a Rubicon 4xe with an Accuair airbag suspension and a purplish-pink paint color that Jeep described as “chromatic magenta;” and the Departure, a Rubicon 4xe with tube doors and a tube tailgate.
Scrambler 392
The bright green rendering that Jeep released as a teaser earlier this month belongs not to the Magneto 3.0 or to an updated version of the XJ-001 concept, as I’d speculated, but to an extensively modified Wrangler Rubicon 392, the Scrambler 392. Allen’s team kept the four-door Rubicon’s 118-inch wheelbase but made it a two-door by adding custom carbon-fiber body panels from the leaned-back A-pillars back to the Jeep Gladiator bed section that constitutes the Rubicon’s tail. According to Allen, the concept is a follow-up to three earlier lightweight Easter Jeep Safari concepts – the 2011 Pork Chop, the 2013 Stitch, and the 2018 4-Speed – so to reduce weight as much as possible, Allen’s team removed the Rubicon 392’s bumpers, rear seats, carpet and trim, and power hardtop and made no provisions for doors to strip about 450 total pounds. Like one of the 4xe concepts, the Scrambler 392 got an Accuair suspension as well as 40-inch mud-terrain tires on 20-inch wheels, and a hood with a clear window to see the Hemi underneath.
Jeep Sideburn
Rounding out the 2023 Easter Jeep Safari concepts: a Grand Wagoneer on 35s powered by a 510hp Hurricane 3.0L twin-turbocharged six-cylinder engine and fitted with a RedTail Overland Skyloft hard-side rooftop tent; and Sideburn, a Gladiator that has a multipurpose “platform” with integrated Molle panels instead of a pickup bed.
The Easter Jeep Safari, hosted by the Red Rock 4-Wheelers Club, will take place April 1-9 in Moab, Utah. For more information, visit RR4W.com.

















