It’s been 70 years since Ernest Hemmings sat down to staple together 500 copies of a mimeographed bulletin listing a half-dozen old cars and car parts for sale. A lot has happened since issue number 1 of Hemmings Motor News made its way into the world, a point underscored with a look back at some of the cars that were introduced as 1954 models. We went through the ads in Hemmings Marketplace and found eight for sale, with everything from two-seat roadsters to full-size station wagons represented. Why not help us celebrate by putting one of these in your garage?
Mercury Sun Valley, asking $42,000
Mercury Sun Valley, asking $42,000
Mercury Sun Valley, asking $42,000
Mercury Sun Valley, asking $42,000
Joining the Monterey series for 1954, the Sun Valley hardtop was distinguished by its see-through tinted plexiglass roof panel that let the sunshine in. Beneath the hood is Mercury’s Y-block, 256-cu.in. V-8, rated at a healthy 161 horsepower, and connected to a Merc-O-Matic three-speed automatic. This example is equipped with power windows, power steering, power drum brakes, and a power-adjustable front seat. It’s one of 9,761 Sun Valleys produced that year, and is described by the selling dealer as “beautifully restored” and “completely rust-free.”
https://www.hemmings.com/auction/1954-mercury-sun-valley-torrance-ca-493212
Oldsmobile 98 Starfire, asking $85,000
A production followup to the 1953 dream car of the same name, the Starfire was a luxurious convertible version of the division’s flagship 98. As the most expensive Oldsmobile offered for 1954, its featured the new 324-cu.in., OHV Rocket V-8 engine, mated to a three-speed Hydra-Matic automatic. This example, one of 6,800 built for 1954, features power steering, power brakes, a power-operated top, a Wonderbar AM radio, Autronic Eye automatic headlamp dimming, and power windows. The seller has rebuilt the brakes, restored the original gas tank and rebuilt the four-barrel carburetor. “Everything works,” the ad says.
https://www.hemmings.com/classifieds/listing/1954-…
MG TF, asking $28,500
MG TF, asking $28,500
MG TF, asking $28,500
MG TF, asking $28,500
The last of the square-rigged T-series cars that helped launch America’s infatuation with sports cars in the 1950s, the TF features body-on-chassis construction, body panels braced by a wooden skeleton frame, a four-speed manual transmission, and a 1,250-cc OHV inline-four rated at 57.5 hp. Just 6,200 were built before its successor, the MGA, arrived for 1955. This numbers-matching example is “a nice example of a solid, ‘drive anywhere’ MG TF,” according to the seller.
https://www.hemmings.com/classifieds/listing/1954-mg-m-lebanon-tn-2713001
Studebaker Commander Conestoga, asking $46,500
Studebaker’s landmark Starliner and Starlight coupes were a sensation when they were launched for 1953. Two- and four-door sedans were offered in that first year, too, but it would take Studebaker another year to produce a station wagon version. Named to honor the company’s wagon business that dated back to the 1850s, the two-door Conestoga was offered in the six-cylinder Champion series, and, as seen here, the Commander series, powered by a 232-cu.in. OHV V-8. This example is quipped with a three-speed manual transmission. According to the seller, it’s had an “excellent restoration,” and is “one of the finest examples available.”
https://www.hemmings.com/classifieds/listing/1954-…
Kaiser Darrin, asking $89,500
A halo car before the term was coined, Kaiser’s fiberglass-bodied coupe helped draw families into showrooms, where they might buy themselves a more practical sedan. Styled by Howard “Dutch” Darrin, the roadster makes an impression with its trademark sliding doors and puckered-up grille. Underneath the fiberglass is a Henry J chassis, and a 161-cu.in. inline-six. One of just 435 built, this example has been in single-family ownership, and is “likely the most original and honest example you will come across,” according to the seller.
https://www.hemmings.com/classifieds/dealer/kaiser…
Plymouth Belvedere, asking $41,900
Plymouth Belvedere, asking $41,900
Plymouth Belvedere, asking $41,900
Plymouth Belvedere, asking $41,900
Formerly Plymouth’s first two-door hardtop as part of the Cranbrook line, the Belvedere stood alone in the division’s lineup in 1954, offered as a convertible, four-door sedan, and Suburban two-door station wagon, as seen here. This would be the first year that Plymouth offered a fully automatic transmission, the two-speed PowerFlight, to go with its 230.2-cu.in. flathead six. According to the seller, this Suburban has been refinished in its original Rose Coral, complementing the original interior. “It has been very well cared for and it shows extremely well,” the seller says.
https://www.hemmings.com/classifieds/listing/1954-…
AC Aceca, asking $97,500
Long before Carroll Shelby put a V-8 under the hood of the AC Ace to create the Cobra, the British firm produced a fastback GT version of the Ace, called the Aceca. Like the Ace, it was powered by AC’s 1,991-cc, OHC straight-six, later upgraded to a more powerful Bristol six of the same displacement. The body was constructed of hand-formed aluminum panels over a tubular steel framework, attached to a tubular steel chassis. This 1960 example, described as a restoration candidate, has been sitting for several decades. Its original engine had been swapped for a 260-cu.in. Ford V-8, but that has since been replaced with a correct AC six. According to the seller, its previous owner was an AC Owners Club member who kept this GT for 50 years.
https://www.hemmings.com/classifieds/dealer/ac/ace…
Mercedes-Benz 300 SL, asking $1.99 million
A car that needs little introduction, the 300 SL was the somewhat civilized version of Mercedes-Benz’s endurance racer, powered by a fuel-injected, 3-liter straight-six borrowed from the big 300 sedan. According to the seller, this gullwing was sold new in London, and returned to Germany in the 1970s, where it was restored to the highest possible quality. Since that time, it’s been part of an unidentified “important collection.” Desirable options include a two-piece luggage set, Rudge center-lock wheels, and a Becker Mexico radio.
https://www.hemmings.com/classifieds/dealer/merced…
